VISION

Empowerment of women through a combination of modelling, mentorship and microfinance.

MISSION

To rekindle in women who've "kissed 27 goodbye" a renewed sense of possibility and adventure. To reconnect with our inner adventure diva and reclaim lost dreams. To connect in meaningful and action-oriented ways with role models and mentors. To inspire our daughters to embrace a healthy and balanced sense of personal adventure and self. To learn how to tell our own stories as a means of finding our way, and recognizing our place within our communities. To discover, celebrate and reward breakthrough innovation. To cultivate personal and community resilience.

GOALS

General Program Goals

  • to create a balanced mix of well-known role models and "regular" women who are "up-and-coming";

  • to create opportunities for more and more women to use this as a launchpad for their own adventures;

  • to cultivate a business that is both fiscally responsible (to it's members), and socially responsible (microfinance being the primary vehicle for the latter);

  • to nurture a sense of ownership amongst members and reward breakthrough innovation;

  • to combine a sense of personal adventure with community engagement by creating learning opportunities around global issues;

  • to cultivate a program that encourages participation and focuses on connecting needs and resources;

  • to identify existing microfinance programs that empower women and find ways of supporting them;

Outfitting for the Adventure

Main Goal: (week of 6/27/05):

Update the http://www.estrogenarmy.com web site.

Launch Tasks:

  • clearly define target audience

  • articulate vision, goals, products and services

  • map out launch strategies and timeline for first 3 months

Stretch Objectives:

  • draft interview to cultivate featured women articles

  • populate test audio broadcast for "Adventure Radio"

  • invite input on existing women's empowerment and microfinance initiatives

Sue.